Automate Market Research — Get the Report Your Team Actually Reads
Scrape competitor websites, analyzes customer reviews, tracks pricing changes, and compiles everything into a structured report with trends, opportunities, and recommended actions. Set it up once, get it delivered every week.
adaptiveI'll set up monitoring for all 4 competitors. Scraping their pricing and feature pages, pulling G2 review data, and watching for announcements via news and blog feeds.
Market Research Pipeline Active
4 competitors · pricing, features, reviews, news
Done. The review analysis section will focus on recurring complaints, categorized by theme (UX, pricing, support, missing features). Each theme includes example quotes with links and a positioning opportunity summary.
Review Analysis Configured
Negative theme extraction · 90-day window · positioning insights
Every report starts with a 3-paragraph executive summary covering the biggest competitive shifts, top opportunities, and recommended actions. The detailed sections follow with full data, source links, and trend comparisons against the previous report.
How to set up market research and competitor analysis in Adaptive
Define your competitive landscape
List the competitors you want to track and what sources matter — websites, pricing pages, G2 profiles, blogs, news mentions.
Configure your report structure
Choose what sections to include: pricing comparison, feature analysis, review themes, news roundup, executive summary. Set the delivery schedule — biweekly is most popular.
Run your first report and calibrate
Review the initial analysis, refine which data sources are most useful, and adjust the level of detail in each section.
Build a competitive intelligence history
Over time, reports include trend comparisons against previous periods — so you can see how the competitive landscape is shifting, not just where it stands today.
Key features for market research and competitor analysis
Multi-source competitor monitoring
Tracks competitor websites, pricing pages, feature lists, customer reviews, blog posts, and news mentions — all from one workflow.
Customer review theme extraction
Analyzes reviews from G2, Capterra, and similar platforms to surface recurring complaints, praise patterns, and positioning opportunities.
Pricing and feature comparison
Side-by-side comparison of competitor pricing tiers and feature sets, with change detection showing what shifted since the last report.
Executive-ready reports
Every report starts with a 3-paragraph executive summary of the most important competitive shifts, followed by detailed sections with full source links.
Trend analysis over time
Compares each report against previous periods so you can spot directional shifts — a competitor gradually raising prices, review sentiment declining, etc.
Positioning opportunity alerts
Highlights specific areas where competitor weaknesses align with your strengths, giving your marketing and sales teams concrete talking points.
Frequently asked questions
Common questions about market research and competitor analysis.
Adaptive scrapes competitor websites (pricing, features, landing pages), pulls reviews from platforms like G2 and Capterra, monitors news mentions, and tracks blog/changelog updates. You choose which sources matter for your market.
Biweekly works well for most teams — frequent enough to catch changes, infrequent enough that each report has meaningful new information. For fast-moving markets or pre-launch periods, weekly is better.
Yes. Reports are structured with an executive summary at the top specifically designed for leadership consumption. No editing or reformatting needed — just forward it.
Adaptive reads reviews from the platforms you specify, identifies recurring themes (both positive and negative), categorizes them by topic (pricing, UX, support, features), and includes example quotes with links. The analysis highlights themes that represent positioning opportunities for your brand.
Yes. Many teams track adjacent market players, potential disruptors, and even complementary products. You define who matters and Adaptive monitors them all the same way.
Research firms deliver point-in-time snapshots that cost thousands and take weeks. Adaptive delivers continuous monitoring with consistent reports on whatever schedule you set — and you can adjust the focus anytime without renegotiating a scope of work.
Ready to try it?
Describe what you need in plain English. Adaptive builds it for you in minutes — no code, no consultants, no waiting.
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