Automate Ad Campaign Management — Stop Babysitting Your Ad Spend
Connect your Google Ads and Meta accounts. Define budget rules, performance thresholds, and alert triggers in plain English. Adaptive monitors your campaigns 24/7 and makes adjustments before you waste another dollar.
adaptiveI'll connect to both your Google Ads and Meta Ads accounts through their APIs. Setting up hourly performance checks with automatic pause/reallocation rules now.
Ad Platform APIs Connected
Google Ads + Meta Ads — hourly sync active
Got it. Added a 48-hour minimum runtime guard and a $200 approval threshold. Moves under $200 happen automatically; anything larger pings you in Slack first with the campaign details and recommended action.
Budget Rules Configured
$35 CPA pause · $200 approval threshold · 48hr guard
Every morning at 8am you will get a digest showing: paused campaigns (with reason), budget moves, ROAS by channel, and top/bottom 3 ad sets by CPA. All linked back to the source dashboards if you want to dig deeper.
How to set up ad campaign management in Adaptive
Connect your ad accounts
Link your Google Ads and Meta Ads accounts. Adaptive reads campaign structure, budgets, and performance metrics through their APIs.
Set your performance rules
Define CPA thresholds, budget caps, minimum runtime periods, and approval requirements in plain English. Example: "Pause any ad set with CPA over $35 after 48 hours."
Test against recent data
Adaptive runs your rules against the last 7 days of campaign data so you can see what it would have done — before turning on live automation.
Activate and monitor
Go live with automated monitoring, pausing, and budget reallocation. Adjust thresholds and rules anytime as your campaigns and goals evolve.
Key features for ad campaign management
Cross-platform budget optimization
Monitors Google Ads and Meta simultaneously, shifting spend toward the highest-performing campaigns across both platforms in real time.
Automatic campaign pausing
Pauses underperforming ad sets when they cross your CPA or ROAS thresholds — with configurable minimum runtime guards to avoid premature kills.
Approval workflows for large moves
Budget reallocations above your threshold trigger a Slack notification with details and a one-click approve/reject — so you stay in control of big decisions.
Daily performance digests
Automated morning report showing ROAS by channel, budget changes, top and bottom performers, and spend pacing against your monthly target.
Historical backtesting
Run your new rules against past campaign data to see projected impact before activating them on live spend.
Frequently asked questions
Common questions about ad campaign management.
Yes. Adaptive connects to both platforms via their APIs and manages them from one unified workflow. You can set different rules for each platform or apply the same thresholds across both.
Not if you do not want it to. You can set minimum runtime guards (like 48 hours) so Adaptive waits for campaigns to stabilize before evaluating performance against your thresholds.
Adaptive checks performance on the interval you set — hourly is the default. If a campaign crosses your CPA or spend threshold, it pauses immediately on the next check or sends you an approval request depending on your rules.
Yes. You set a dollar threshold (like $200) and any reallocation above that amount sends a Slack message with the details. Adaptive waits for your approval before executing the move.
Daily digests with ROAS by channel, top/bottom performers by CPA, budget changes made, and pacing against your monthly spend target. You can also request weekly summaries with trend analysis.
Absolutely. Rules are written in plain English — "pause anything with CPA over $35" — and you can update them anytime without touching code or waiting on engineering.
Ready to try it?
Describe what you need in plain English. Adaptive builds it for you in minutes — no code, no consultants, no waiting.
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